Pandion

Project Brief

Pandion, a logistics and delivery service provider, partnered with Scratch Digital to audit and evaluate their website and historical digital strategy. With a focus on developing a clear, actionable roadmap for SEO, CRO, web, and growth marketing, Pandion sought Scratch Digital’s expertise to position themselves for future success. The project required a quick turnaround to meet internal annual planning deadlines, with the entire project completed and presented within two weeks.

What Was Done

To address these challenges and deliver on the project goals, Scratch Digital implemented a comprehensive strategy:

• Extensive Market & Competitive Research: Conducted thorough research to analyze Pandion’s position in the market and identify growth opportunities.
• Data Analysis & Lead Funnel Evaluation: Analyzed existing data and evaluated the lead funnel to identify areas for improving customer journey flows and increasing conversion rates (CVR).
• Keyword Research: Identified current keyword standings and uncovered both short- and long-term opportunities for targeting and growth.
• Website Expansion Plan: Developed a strategy to expand core sections of the website, positioning Pandion as an industry leader.
• Roadmap Development: Created short- and long-term roadmaps with clear timelines, resource allocation, and expected outcomes to guide Pandion in reaching their aggressive growth goals.

Challenges

This project presented several significant challenges:

• Muddled Historical Data: The convoluted historical background provided a fragmented picture, making it difficult to extract clear insights.
• Building Trust in Digital Marketing: Pandion had never seriously invested in digital marketing and was skeptical about its potential, making it crucial to demonstrate clear value and opportunity.
• Rushed Timeline and High Expectations: The tight deadline added pressure to deliver a comprehensive plan that met Pandion’s ambitious growth goals.

Impact & Results

Despite the tight timeline, Scratch Digital delivered a comprehensive audit and roadmap within 10 days. The project provided Pandion with:

• A Clear Growth Path: The short- and long-term roadmaps offered clear timelines, resource requirements, and expectations for achieving significant growth.
• Actionable Insights: The audit identified key areas for improvement, helping Pandion focus their efforts on high-impact strategies.

Partners choose Scratch Digital for their ability to deliver high-quality strategic planning under tight deadlines, demonstrating our commitment to helping clients like Pandion achieve their growth objectives with confidence.