Tawkify

Project Brief

Tawkify, a modern matchmaking service based in New York, partnered with Scratch Digital to jumpstart the organic search program and to develop and execute a content marketing strategy aimed at driving significant organic growth. With a need for copywriting, editorial content, and a strategic partner to lead their organic search and content marketing efforts, Tawkify looked to Scratch Digital to revitalize their content approach and boost their online visibility.

Challenges

The project came with its own set of challenges:

• Persona & Content Direction Alignment: Ensuring all stakeholders were on the same page regarding target customer personas and strategic content direction was a significant challenge requiring thorough collaboration and clear communication to unify the organization's approach to content marketing.
• Revitalizing a dormant editorial program: The editorial program had been stagnant for over a year before Scratch Digital's involvement, requiring a substantial initial effort to regain momentum.
• Developing new KPIs and reporting: Establishing metrics and reporting processes that could be effectively communicated and understood across the organization.

What Was Done

To overcome these challenges and meet the project's objectives, Scratch Digital implemented the following strategies:

Extensive Keyword & Competitive Research: Conducted in-depth research to develop five content pillars, each focusing on specific customer personas and key stages of the sales funnel.

SEO Site Audit and Ongoing Support: Performed a thorough SEO audit of Tawkify's website, followed by continuous support to optimize and grow organic traffic.

CRO Improvements: Enhanced the blog templates to improve conversion rates and user engagement.

Content Creation: Produced and published an average of 10 articles per month, each around 1,000 words, focusing on the established content pillars.

Technical & On-page SEO Support: Provided ongoing technical and on-page SEO assistance to improve site performance and search engine rankings.

Impact & Results

Over a 20-month period, the collaboration between Tawkify and Scratch Digital delivered impressive results:

• Significant Increase in Organic Traffic: Organic traffic grew by 190%, adding more than 28,000 monthly visitors.
• Substantial Growth in Ranking Keywords: The number of ranking keywords expanded from 2,400 to over 18,000, dramatically improving Tawkify's search visibility.

These results showcase Scratch Digital's expertise in content marketing and SEO, demonstrating how a strategic, data-driven approach can lead to remarkable growth and success for clients like Tawkify. The partnership laid a strong foundation for continued success and growth in Tawkify's online presence.