Content Marketing
Content marketing programs that drive revenue.
At Scratch Digital, we develop customized content marketing strategies designed to target your business's core demographic and engage users at every stage of their conversion journey. Our programs focus on creating meaningful touch points that drive tangible results, ensuring each campaign is measured by KPIs that matter most, such as leads, revenue, and customer retention.
Our Process
- User & Persona Research: We begin by establishing a deep understanding of your target audience, creating detailed personas that reflect their challenges, preferences, and behaviors. This research informs our content strategy and ensures we deliver relevant and engaging content that is inline with your brand.
- Market & Competitive Research: We analyze market trends and assess competitors to identify opportunities for differentiation and growth. This research helps us position your brand effectively within the market and ensures our content stands out.
- Template Optimization: We optimize content templates from the jump to enhance readability, optimization, and conversion potential. Our focus is on user experience, ensuring that these pages engage users and drive them deeper into the website and convert.
- Content Pillar Creation: Based on our research, we develop content pillars that address key topics and focus areas for your audience. These pillars guide our content creation efforts, ensuring a consistent and strategic approach to the program.
- Content Creation: Our team of experienced writers and editors produce high-quality content that aligns with your brand voice and objectives. From editorial articles to informational guides and more, we ensure every piece is crafted to engage, inform, and convert.
- SEO Content Briefs: Every piece of content we create is optimized for search from the start with a custom SEO Brief. This brief lays out everything from target keywords to formatting, internal linking requirements and more. This process ensures that every article has the best possible opportunity to succeed.
- Reporting & Analysis: We provide comprehensive reporting and analysis to measure the success of our content marketing efforts. By tracking key performance indicators and transparently sharing results in real time, we continuously refine our strategies to maximize results and drive growth.
Get Started with Scratch Digital Today
Ready to take your website to the next level? Let us help you enhance your online presence, drive organic traffic, and achieve your digital marketing goals. Contact us today to schedule a consultation and discover the difference our expertise can make for your business.