Site Audits
Site audits that lead to better performance.
The phrase ‘we don’t know what we don’t know’ applies more often than not in new digital marketing engagements. The Scratch Digital team has found that an initial site audit is often a perfect starting point to identify what’s going on and what the best recommended path forward may be. Every project is customized to what a brand needs and ranges from very broad covering every category below to very narrow on a specific portion of a website or channel.
Our Process:
- On-Page & Technical SEO: Scratch Digital tackles websites ranging from small eCommerce to enterprise level. We analyze and evaluate every aspect of on-page SEO ranging from smaller quick wins like meta data to larger endeavors like indexation and crawl optimization, and everything in between.
- Off-Page SEO: The search landscape is rapidly expanding outside of traditional search which leads to the need for optimization of off-site elements, 3rd party resources, various search platforms and more. Our goal is to layout the entire narrative around your brand and provide options with levers you can pull to own that narrative across the search landscape.
- Competitor & Market Analysis: A full evaluation of your brand's market and competitors is crucial to improving search performance. We look into what the search landscape for your market is rewarding and evaluate where we believe it’s headed. That research is woven into competitor insights and used to craft recommendations for improvement.
- User Journey & Data Analysis: The Scratch Digital team understands that every sales funnel is different and no two conversion points are the same for different businesses. We analysis your data and look for opportunities to optimize and create content that speaks to your users in a way that aligns with their place in the customer journey.
- Landing Page Optimization: Whether the landing pages are for demand generation campaigns, paid search, social media or anything else, our team audits the current landing pages in place and evaluates their impact. This includes UX, CRO and data analysis to understand where the weak points are and what can be improved.
- Content Evaluation: We evaluate every piece of content that is live on your website, which oftentimes uncovers content you may not even know still exists. By analyzing your existing content we can identify areas for expansion, optimization or pivots to ensure your resources are being used effectively.
- Roadmap Development: Every audit our team completes includes prioritized recommendations and roadmap for implementation. We use the ICE scoring method to help your team prioritize work that needs to be implemented and we lay out a roadmap that includes an estimated timeline and resources needed to complete that work.