YouTube SEO
Leverage the power of video for SEO.
Scratch Digital is dedicated to enhancing your brand's success on YouTube by maximizing search potential and attracting qualified users through strategic SEO practices. Our customized approach ensures that your content is optimized to reach the right people at the right time in their customer journey, leading to increased brand visibility, subscriber growth, and long-term growth in core KPIs.
Our Process
- Channel Audits & Evaluation: We conduct comprehensive audits of your YouTube channel to identify strengths, weaknesses, and opportunities for improvement. This evaluation includes a keep/kill/optimize project that forms the foundation for our strategy, allowing us to prioritize videos and content pillars that will have the most significant impact.
- Video Optimization: Our team optimizes every aspect of your videos, including titles, descriptions, links, chapters, thumbnails & more to improve search rankings and viewer engagement. We ensure your content is easily discoverable and appeals to your target audience, enhancing its potential to attract and retain viewers.
- Competitor Analysis: We analyze the market and your competitors to understand their strategies and identify opportunities for content. This analysis helps us craft a unique approach that sets your channel apart and positions your brand effectively within your niche.
- Reporting & Data Analysis: We provide detailed reporting and analysis to track the performance of your videos and overall channel. By examining key metrics and trend data, we constantly refine our strategies and make data-driven decisions to maximize your channel's success.
- Research & Ideation: Our research and ideation process involves constructing a comprehensive content plan that outlines future video creation. We focus on generating ideas that align with your brand's objectives and resonate with your audience, ensuring a consistent stream of engaging and impactful content.
- Playlist Optimization & Creation: We optimize existing playlists and create new ones to organize your channel and ensure it is easy to navigate and understand for users. This includes consolidation, expansion, video refreshes and whatever is needed to enhance the brand’s image on YouTube.
Get Started with Scratch Digital Today
Ready to take your website to the next level? Let us help you enhance your online presence, drive organic traffic, and achieve your digital marketing goals. Contact us today to schedule a consultation and discover the difference our expertise can make for your business.